About Figure Eight
Figure Eight (acquired by Appen) is a two-sided marketplace. Data scientists and machine learning scientists use Figure Eight to annotate their data in order to train their machine learning algorithms. They set requirements on how to process the data. Contributors from around the world then follow these requirements to do the processing.
The Figure Eight Contributor Account is a platform where people from around the world come to make extra income. Even though the platform has a ton of traffic, the system was poorly designed. It was also hard for the engineers to maintain.
The objective was to rebuild the platform, improve the sign up experience, and improve the platform navigation.
Understanding the Users
Our contributors are from around the world. English is often their second language. This is a flexible opportunity for them to earn extra income. Figure Eight Contributor Account is the main platform for them to find work.
Design Thinking Session
I ran a series of design thinking sessions with our contributor operations team. These sessions were broken down by experience: sign up, platform, and payments. For each session, we created Empathy Maps and As-Is Scenario Maps to identify gaps in the experience.
Empathy map and scenerio map.
On the old platform, sign up was a main pain point for users. Users would often get confused by the process and drop out of the funnel.
The old elite sign up screen.
It also had outdated styling and confusing navigation.
Flow Diagram and Low Fidelity Wireframes
The goal of the new new sign up flow is to clearly communicates the value of our platform and guides them through the sign up process. Users can skip optional steps to minimize drop offs.
Low fidelity wireframes for sign up.
For the new platform, I improved navigation and laid out the foundation for future expansions.
Information architecture for the new platform.
Low fidelity wireframes for the new platform.